Gear Up

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Project details

Project name
Gear Up
Type
Retail
Client
Abdullatif Jameel (ALJ)
Project location
Jeddah
Type of Work
Turnkey
Value (SR)
2,000,000
Size (sq m)
1300

This new brand by ALI hinges on the concept of customisation so FBS renovated the interior with that in mind. The cars took centre stage whilst the point of sales area was kitted out with ipads and a juice bar to enhance the experience and allow them to explore the myriad possibilities of customisation.